Real Madrid and England star Jude Bellingham has sparked a major buzz on the streets of New York. His new underwear ad for Calvin Klein has turned into a tourist attraction. As a result, it is bringing cars to a standstill and causing heavy traffic jams.
Bellingham appears in the huge billboard at the intersection of Houston and Lafayette streets. He is wearing underwear from the “Icon Cotton Stretch Hip Brief” collection. The campaign has caught the eye of passersby and tourists alike.
A local resident said people spent hours honking their horns and climbing out of their cars to film the ad. Another source described the image as having become a “landmark,” adding that Bellingham has enormous appeal.
The campaign quickly spread on TikTok. A number of content creators headed to the billboard to film videos in front of it.
In one comedic clip, a young man warned: “If your girlfriend tells you she’s going shopping in SoHo, don’t believe that she’s going to have matcha with her friends or look at luxury handbags. She came to admire Jude Bellingham!”
However, the ad is actually located in the NoHo neighborhood, just north of the famous SoHo district in New York.
One social media user commented on a video of the ad: “Ladies, don’t forget to visit the most beautiful view in New York City.”
This attention follows Bellingham’s standout performance with the England national team at the 2026 World Cup. According to the report, he scored seven goals.
The report also noted that the player has been named a finalist for the “Bulge of the Year” award presented by the Grindr platform.
This is not Bellingham’s first venture into the world of fashion. He previously took part in an advertising campaign for the Skims brand in 2024.
As for the new Calvin Klein campaign, its images were shot by photographer Oliver Hadlee Pearch in the Spanish capital, Madrid, last August.
Thus, Jude Bellingham is no longer just turning heads with his skills on the pitch. He has also become an advertising star capable of stopping traffic on the streets of New York.
